The challenge
The task was to design a brochure that would showcase the best wine trip packages offered by the Adelaide Wine Region. The challenge was to create a visually appealing and engaging brochure that would stand out in a competitive market and effectively communicate the luxury and unique experiences of these wine tours. The design needed to reflect the high quality of the wine region and appeal to an audience looking for premium travel experiences.

The approach
To address this challenge, the design process involved a focus on high-quality materials and craftsmanship. A variety of stocks and embellishments were carefully selected to give the brochure a luxurious feel, while custom typography was developed to enhance the visual appeal and readability. The binding mechanism was also chosen with care to ensure that the brochure was not only aesthetically pleasing but also durable and functional. The design aimed to capture the essence of the Adelaide Wine Region, conveying both elegance and sophistication.

The solution
The final brochure design was a beautifully crafted piece that showcased the best wine trip packages in the Adelaide Wine Region. The use of high-quality stocks and embellishments, combined with custom typography, created a visually stunning brochure that stood out from the competition. The carefully selected binding mechanism added a touch of sophistication, making the brochure a tactile and engaging experience for the reader. The design effectively communicated the luxury and unique experiences offered by the wine tours, aligning with the expectations of a premium audience.

The results
The brochure design was awarded Best Design in Craft at the 2018 AADC Awards, a testament to its exceptional quality and craftsmanship. The design successfully attracted and engaged potential customers, elevating the perception of the Adelaide Wine Region's wine trip packages. The collaboration with the team at Fuller resulted in a brochure that not only met but exceeded the client's expectations, becoming a standout piece in the travel and tourism industry.