The Challenge
Kallos Hair Studio was born from Sofia Dimitrakopoulou’s vision to create a personal, luxurious home salon experience. With Kallos meaning “beauty” in Greek, the brand needed to reflect Sofia’s heritage and her belief that true beauty lies in authentic connection and care. The challenge was to build a visual identity and digital presence that felt both intimate and refined — standing apart from traditional salon branding.

The Approach
Drawing inspiration from Greek elegance and modern minimalism, the design focused on warm neutrals, soft golds, and timeless typography to express sophistication and serenity. A bespoke brand identity, website, and videography suite were crafted to tell Sofia’s story – capturing the calm, personal nature of her salon. The website mirrored the in-person experience: clean, inviting, and effortlessly beautiful, supported by emotive visuals and subtle motion.

The Solution
The result was a cohesive and elevated brand that brings Sofia’s philosophy to life – celebrating self-care, confidence, and the art of personal beauty. The Kallos identity feels both modern and soulful, blending her Greek heritage with contemporary design.

The Results
Kallos Hair Studio launched with a distinct, elegant presence that instantly resonated with clients. The brand captures Sofia’s warmth and professionalism, turning her home salon into a refined destination for personal beauty – where every detail embodies calm, care, and confidence.