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Queenies Store, a Farm to Table café nestled in the heart of Largs Bay, occupies a property with a rich history as a former post office. This heritage inspired a brand identity that resonates with the Japanese philosophy of wabi-sabi, finding beauty in simplicity and imperfection. The vintage store typeface of the primary logo pays homage to the building's past, connecting the café to a tradition of authenticity, while the secondary logo artistically captures the Largs Bay ocean waves in a wabi-sabi style.

The colour palette, a blend of muted and natural tones, adds a layer of tranquility to the brand's visual identity, complementing the vintage feel. Every element, from business cards to in-store signage, carries the wabi-sabi spirit, delighting in the tarnish on ancient silver and the charm of old, uneven cobblestones. It's a brand that invites customers to pause, reflect, and find joy in the ordinary, aligning with the café's Farm to Table ethos.

Together, this brand identity stands as a serene and elegant testament to the beauty of simplicity. It's a reflection of Queenies Store's values and a celebration of the simple, imperfect, and impermanent aspects of life that make it beautiful. It's a brand that not only honors the property's history but also invites a deeper connection with the local community of Largs Bay.

Queenies Store

Client

Queenies Store

Project

Brand Identity Design

Industry

Hospitality

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