The challenge
Brewboys Brewery needed to create a distinct brand identity for their new sister brand, Whet Whistle Spirit Co. The challenge was to design a brand that would reflect the premium and artisanal nature of the small-batch spirits, while also maintaining a connection to the Brewboys' existing brand, known for its cheeky and playful beer offerings. The new brand needed to stand out as a premium product, with a classic and elegant aesthetic that would differentiate it from its "beer brother."

The approach
To address this challenge, the design concept focused on the key tonal flavours of the spirits and their handmade, artisanal journey. The branding was inspired by elegantly hand-drawn botanicals that reflected the natural ingredients used in the distillation process. Traditional typefaces were selected to give the brand a classic and timeless feel, contrasting with the more playful and modern vibe of the Brewboys beer brand. The choice of a distinctive belled top hat bottle further reinforced the premium positioning of Whet Whistle Spirit Co., giving it a unique and sophisticated presence.

The solution
The final brand identity for Whet Whistle Spirit Co. was a premium, classic-inspired design that elegantly captured the essence of the artisanal spirits. The hand-drawn botanicals and traditional typefaces gave the brand a refined and sophisticated look, while the distinctive belled top hat bottle added a touch of elegance and exclusivity. This design approach created a strong contrast with the Brewboys beer brand, positioning Whet Whistle Spirit Co. as a premium product within the Brewboys family, while still maintaining a subtle connection to its origins.

The results
The new brand identity for Whet Whistle Spirit Co. successfully established the spirits as a premium offering within the Brewboys portfolio. The elegant and classic design resonated with consumers, distinguishing the brand in the market and attracting a different audience than its beer counterpart. The branding effectively communicated the artisanal quality of the spirits, making Whet Whistle Spirit Co. a standout brand in the craft spirits industry, while also reinforcing the Brewboys' reputation for quality and craftsmanship.