Strategy

The Journal–a place where I share my insights on branding and design to help you create a strong, effective brand identity.

5 min

6 Impacts of Packaging Design on Brand Perception

In today’s bustling marketplace where consumers are spoiled for choice, the importance of packaging design can't be overstated.

3 min

Anatomy of a Brand

A brand is much more than just a logo; it’s the entire identity and perception of a company, product, or service.

2 min

Unbox your brand with the power of daring decisions

In the grand, glittering ballroom of the business world, playing it safe is like sticking to the wallflower shuffle—you might avoid...

2 min

What do your brand colours say about your business?

Brand colours can have a powerful impact on how your business is perceived by your target audience. The colours you choose for your brand...

1 min

Importance of brand storytelling in design

Brand storytelling is the process of communicating a brand's values, mission, and message through a narrative. This narrative can be...

2 min

The ROI of branding

Branding is an essential aspect of any business, and it plays a crucial role in driving success and achieving a positive return on...

2 min

Branding strategies for startups

Three key areas of branding strategies for startups: brand positioning, brand identity, and brand promotion.